Privacy Policy
Last Updated: September 21, 2026
This Privacy Policy describes how Opto Bar, operated by Opto Bar Optometric Inc. (“Opto Bar,” “Company,” “we,” “us,” or “our”), collects, uses, maintains, and discloses information when you visit our website, schedule appointments, communicate with us, or otherwise use our services.
We are committed to protecting your privacy and handling your information responsibly. This Privacy Policy also explains certain rights you may have regarding your personal information.
1. Definitions
For purposes of this Privacy Policy:
Account means an account created for you to access our services, patient-facing technology, or portions of our website.
Business means the legal entity responsible for determining how personal information collected through the Service is used.
Company, we, us, or our refers to Opto Bar Optometric Inc., doing business as Opto Bar.
Consumer, for purposes of applicable California privacy laws, means an individual who is a California resident.
Cookies are small files placed on your computer, mobile device, tablet, or other device when you visit a website.
Device means any device capable of accessing the Service, including a computer, smartphone, or tablet.
Personal Data or Personal Information means information that identifies, relates to, describes, or could reasonably be linked with an identifiable individual.
Service means our website, online scheduling services, patient communications, and other digital services offered by Opto Bar.
Website means the Opto Bar website available at www.optobar.com.
2. Information We Collect
Personal Information You Provide
When using our Service, scheduling an appointment, contacting us, completing forms, or receiving services, we may collect information such as:
First and last name
Email address
Telephone number
Mailing or billing address
City, state, and ZIP code
Date of birth
Appointment information
Insurance information, when applicable
Information necessary to provide optometric or related healthcare services
Payment and transaction information
Communications you send to us
Other information you voluntarily provide
Information collected as part of your patient care may also be subject to additional healthcare privacy requirements and notices, as applicable.
Usage Data
Usage Data may be collected automatically when you use our Website or digital services.
This information may include your Device's Internet Protocol (IP) address, browser type, browser version, pages visited, date and time of visits, time spent on pages, device identifiers, referring websites, and diagnostic or technical information.
3. Cookies and Tracking Technologies
We may use cookies and similar technologies to operate our Website, understand how visitors use it, remember preferences, and improve our services.
These may include:
Necessary or Essential Cookies: Required for basic Website functionality and delivery of requested services.
Cookie Preference Cookies: Used to remember your cookie and privacy preferences.
Functionality Cookies: Used to remember choices you make when using the Website.
Analytics and Performance Cookies: Used to understand Website traffic, usage patterns, and performance.
Where required by law, we will obtain appropriate consent before using non-essential tracking technologies.
4. How We Use Personal Information
We may use Personal Information to:
Provide, operate, maintain, and improve our services
Schedule, manage, confirm, and modify appointments
Provide optometric and related healthcare services
Maintain appropriate patient and business records
Verify insurance information and process applicable benefits or claims
Process purchases, payments, refunds, and other transactions
Manage patient or user accounts
Respond to questions and requests
Provide customer and patient support
Send appointment reminders and service-related communications
Communicate important information regarding your care or appointments
Send marketing communications where permitted by law and where appropriate consent has been obtained
Analyze Website and service usage
Improve our technology, operations, services, and patient experience
Prevent fraud, misuse, security incidents, or unlawful activity
Comply with applicable legal and regulatory obligations
Protect the rights, safety, and property of Opto Bar, our patients, employees, and others
Facilitate a merger, acquisition, financing, restructuring, or sale of some or all of our business, subject to applicable law
5. SMS and Text Message Communications
We may use your mobile telephone number to send appointment reminders, scheduling communications, service updates, patient communications, and other transactional messages.
If you separately consent to receive promotional or marketing text messages, we may also send information regarding services, promotions, or offers.
Consent to receive marketing text messages is not a condition of purchasing goods or services.
Message frequency may vary. Message and data rates may apply.
You may opt out of SMS communications by replying STOP. You may reply HELP for assistance or contact Opto Bar using the contact information provided below.
Mobile information will not be sold or shared with third parties or affiliates for their own marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with third parties for their own marketing or promotional purposes.
We may disclose information to service providers that assist us in delivering communications or operating our services, subject to appropriate contractual, privacy, and security obligations.
6. Email Communications
We may use your email address to provide appointment information, service-related communications, patient communications, newsletters, promotions, or other information.
You may unsubscribe from marketing emails by using the unsubscribe instructions included in those communications.
Unsubscribing from marketing communications does not prevent us from sending necessary transactional, appointment-related, administrative, or healthcare-related communications.
7. Payments
We may offer products or services requiring payment.
We may use third-party payment processors to process transactions. Payment card information may be transmitted directly to those processors rather than stored by Opto Bar.
Payment processors maintain their own privacy and security practices and may be required to comply with Payment Card Industry Data Security Standard (PCI DSS) requirements.
8. Retention of Personal Information
We retain Personal Information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy and to satisfy applicable legal, regulatory, accounting, healthcare record-retention, contractual, and reporting requirements.
Retention periods may vary depending on the type of information and the reason it was collected.
9. Disclosure of Personal Information
We may disclose Personal Information when reasonably necessary to operate our business and provide services, including to vendors and service providers that perform functions on our behalf.
Depending on the circumstances, these may include technology providers, communications providers, payment processors, scheduling platforms, professional advisers, healthcare-related service providers, and other vendors supporting our operations.
We may also disclose information:
Business Transactions: In connection with a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction.
Legal Requirements: When disclosure is required by applicable law, regulation, legal process, court order, subpoena, or valid governmental request.
Protection and Security: When reasonably necessary to protect our rights, property, patients, users, employees, or others; investigate suspected fraud or wrongdoing; maintain security; or protect against legal liability.
We do not sell mobile opt-in information or SMS consent information to third parties for marketing purposes.
10. Healthcare and Patient Information
Opto Bar provides optometric healthcare services. Certain information collected in connection with patient care may constitute health information or protected health information and may be governed by federal or state healthcare privacy laws.
Where applicable, our handling of protected health information is also governed by our healthcare privacy practices and applicable laws, including the Health Insurance Portability and Accountability Act (“HIPAA”) and applicable state privacy laws.
If there is a conflict between this Website Privacy Policy and a privacy notice specifically governing protected health information, the applicable healthcare privacy notice and law will govern the protected health information.
11. Security
We use reasonable administrative, technical, and physical safeguards designed to protect Personal Information.
However, no method of transmission over the Internet or electronic storage system can be guaranteed to be completely secure. Accordingly, we cannot guarantee the absolute security of information transmitted to or stored by us.
12. California Privacy Rights
California residents may have rights regarding their Personal Information under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA/CPRA”), subject to applicable exceptions.
Depending on applicable law, these rights may include:
The right to know what categories and specific pieces of Personal Information we collect
The right to know the purposes for which Personal Information is collected, used, or disclosed
The right to request deletion of certain Personal Information
The right to request correction of inaccurate Personal Information
The right to know the categories of third parties to whom Personal Information has been disclosed
The right to opt out of the sale or sharing of Personal Information where applicable
The right to limit certain uses or disclosures of sensitive Personal Information where applicable
The right not to receive discriminatory treatment for exercising applicable privacy rights
Certain information, including information governed by healthcare privacy laws, may be exempt from some CCPA/CPRA requirements.
We may need to verify your identity before completing certain privacy requests.
13. Sale and Sharing of Personal Information
Opto Bar does not sell mobile information or text messaging opt-in information to third parties for marketing or promotional purposes.
We may use service providers and vendors that process information on our behalf to provide services such as scheduling, communications, payment processing, analytics, website hosting, patient management, and other operational functions.
Where applicable law defines certain advertising or analytics activities as a “sale” or “sharing” of Personal Information, Opto Bar will provide any legally required rights or mechanisms for consumers to opt out.
14. Children's Privacy
Our Website is not directed toward children under the age of 13, and we do not knowingly collect Personal Information directly from children under 13 through the Website without appropriate authorization.
Opto Bar may provide healthcare services to minors when permitted by law and with appropriate consent or authorization. Patient information relating to minors is handled in accordance with applicable healthcare and privacy laws.
If you believe a child has submitted Personal Information through our Website without appropriate authorization, please contact us.
15. Third-Party Websites and Services
Our Website or communications may contain links to websites, applications, scheduling systems, payment services, or other services operated by third parties.
We are not responsible for the privacy practices or content of third-party services that we do not control. We encourage you to review their applicable privacy policies before providing information.
16. Transfers and Processing of Information
Your information may be processed or stored by Opto Bar and our authorized service providers in locations where we or they operate.
We take reasonable measures designed to ensure that Personal Information is handled in accordance with applicable privacy and security requirements.
17. Changes to This Privacy Policy
We may update this Privacy Policy periodically.
When changes are made, we will post the revised Privacy Policy and update the Last Updated date at the top of this page. Where required by law, we may provide additional notice regarding material changes.
We encourage you to review this Privacy Policy periodically.
18. Contact Us
If you have questions about this Privacy Policy or would like to submit a privacy-related request, please contact:
Opto Bar Optometric Inc.
DBA Opto Bar
Website: www.optobar.com
Email: hi@optobar.com
You may also contact us through the contact page available on the Opto Bar website.